.png)
Date: 2023
Client: Lasting Impressions Formal Wear
Services: Video Marketing
Customer Spotlight: Miss Georgia
Making Lasting Relationships
The Goal
Lasting Impressions, a premier formal wear boutique, aimed to showcase Kelsey Hollis's journey in winning Miss Georgia and competing in Miss America with their custom dresses. The goal was to capture Kelsey's personal journey and her relationship with Lasting Impressions in a sit-down interview format.
Our focus was on emphasizing Lasting Impressions' commitment to nurturing long-term relationships with their clients. More than just selling a dress, Lasting Impressions is invested in their clients' success, both on stage and beyond.
Highlighting Brand Expertise
We wanted to highlight the true values of Lasting Impressions through Kelsey's story, underlining the brand's expertise in creating winning gowns and its supportive partnership with the Miss Georgia organization.
By focusing on these elements, we aimed to illustrate how Lasting Impressions contributes to individual achievements and the broader community. This narrative not only demonstrated the boutique's design excellence but also its commitment to fostering new talent.
Logo Animation
We highlighted the Miss Georgia logo with a sophisticated yet modern animation. Our aim was to present the logo and accompanying website link in a manner that resonated with our target audience, blending elegance with contemporary design. This presentation reinforced the video's message of excellence and empowerment.
The Result
The final video has garnered over 11,000 organic views, alongside significant likes, comments, and shares, reflecting its resonant impact. Strategically pinned at the top of Lasting Impressions' social media accounts, it serves as a powerful introduction for new visitors, highlighting the brand's commitment to meaningful relationships.
