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The Goal
We worked closely with Nature Now, a local non-profit, to create a trailer for their annual Film Festival and provide video coverage of the event for future marketing. Nature Now needed an event trailer that grabbed people’s attention and inspired them to attend.
The Edit
To immediately capture the viewer's attention, our trailer begins with a compelling film clip, punctuated by an initial "Hey, Hey!" to engage the audience. This introduction swiftly transitions into details about the film festival and its venue, setting the stage for showcasing the event's highlights and reasons to attend.
We incorporated a mix of visually striking, exciting, intense, and humorous film snippets to convey the festival's diverse experiences. The trailer closes as it opens, with a film quote—this time, "See you on the other side"—creating a dialogue with the audience. An animated graphic with the festival's website, dates, and location wraps up the trailer.
The Process
With many films set to be aired, we wanted to find a way to promote the films and the film festival simultaneously. We decided to use snippets from each film to not only showcase the films, but use the dialogue to help communicate Nature Now’s mission to inspire and educate people about the natural world and our environment.
Bringing digital to the natural world
Date: 2022
Client: Nature Now
Services: Video Production
Nature Now Film Festival Trailer
Interframe did an amazing job at putting together the promotional reel for our Nature Now Film Festival, so much so that we were proud to use it as our main marketing tool and it previewed every film we screened. Their work was right on up there in quality with any of the talented filmmakers that were present. Interframe had lots of creative ideas and initiative that they brought to the table before and during our event.
Angie Bennett
Assistant Producer, Nature Now Film Festival
The Result
Interframe's work with Nature Now to promote their Film Festival led to an increase in awareness of the event and did its part in generating excitement before each film block was presented.