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Date: 2023
Client: American Cancer Society
Services: Video Production, Content Strategy
Gold Together Honoree Video
Going Gold Together
The Goal
We worked closely with the American Cancer Society to create video content for their first ever Gold Together Gala, raising awareness and funds for childhood cancer research. We highlighted Tori Svenson, the event's honoree, sharing her inspirational story and the gala's message through both the event itself and social media.
The Process
Not only were we telling Tori's story, but we also wanted to show the audience the difficulties childhood cancer survivors face after treatment is over.
With our video goals and content strategy in place, we set out to capture both the Honoree Video and social media content.
Content Strategy
ACS's goal was simple. Raise awareness and funding for childhood cancer research. Using the reach of social media, we created short-form video content for Instagram and Facebook to deliver important facts about childhood cancer. We wanted to educate the audience and give them a compelling reason to donate.
Logo Animation
Another important element of our video was the animation of the Gold Together logo. The flowing yellow ribbon, coupled with the pacing, subtly enhanced the emotional resonance of the cause.
The Result
Partnering with the American Cancer Society, our film delivered a deeply emotional moment during their event. Additionally, our social media videos contributed to spreading awareness and raising funds.
