Dare to Dine in the Dark

Eve On Adams partnered with Interframe to help sell out their signature "Dinner in the Dark" event—a one-of-a-kind wine dinner where guests are blindfolded to heighten their senses and create a memorable dining experience.

We positioned the event as more than dinner. It was presented as a limited, immersive experience that guests could share, talk about, and remember.

Building the campaign

Our role was comprehensive:

• Develop the branding and event design (event logo and graphics)

• Craft a winning ad strategy and creative

• Execute a high-performance Meta Ads campaign

They chose Interframe because our ad creative consistently drives high ROI. Meta’s algorithm rewards engaging content with greater reach and lower costs—so when the creative is strong, the results follow. Eve On Adams trusted us to deliver both exceptional visuals and a data-backed ad strategy to maximize impact.

Turning attention into reservations

For our Meta ad campaigns, we stuck to our proven formula:

• Dial in the target audience to reach the right people locally

• Design ad creative that immediately grabs attention

• Use compelling visuals to create intrigue and curiosity

• Write compelling copy that reinforces the allure and drives clicks

The video creative did the heavy lifting—hooking the viewer from the very first second and pulling them into the experience. This approach turned scrolls into clicks and clicks into ticket sales.

Design for Various Placements

Not every placement calls for the same creative. For Instagram and Facebook Stories, we used a static graphic designed to deliver immediate visual impact. While video is our primary medium, we tailor creative based on what performs best for each placement.

Stories placements demand quick attention—so we led with a bold design to stop the scroll and drive clicks from the very first glance.

Campaign results

Dinner in the Dark became one of Eve on Adams’ strongest promotional events.

The ad campaign generated 133 total leads for Eve On Adams. Of those, 93 were specifically for the Dinner in the Dark event. The remaining leads converted into brunch bookings, standard dinner reservations, and other offerings—demonstrating the campaign’s broader impact beyond a single event.

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For Dinner in the Dark, we were able to achieve:

• 93 leads directly attributed to the campaign

• 200 total guests attended

• $125 per ticket, generating $25,000 in revenue

• Return on Ad Spend (ROAS): 49.34x

• Blended Cost per Lead: $3.81

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Because the remaining 40 leads went toward other offerings, the actual return on ad spend is higher than shown here.

The campaign demonstrated how a clearly presented concept, strong creative direction, and focused distribution can transform an unfamiliar idea into an experience people actively want to attend.