Thinking & Strategy
The False Promise of Virality
Why steady content beats viral hits that don't convert.
Going viral on social media may not be the best strategy. Here's why.
Why Viral Fails
Viral stuff makes people laugh. It rarely makes them buy.
Likes feel good. They don't pay bills.
You can't plan for luck.
The Hidden Costs
When you do go viral:
Your website crashes when you need it most
You can't fill orders fast enough
Your message gets twisted
A Better Way
Make content that speaks to real buyers:
Talk to your best customers, not everyone
Count leads, not views
Build systems, not one-hit wonders
The 10×10×10 Rule
Don't make one thing for a million people.
Make 10 things that reach 10 perfect customers, 10 times each.
The Truth
Viral hits are nice. Steady growth pays the bills.
Show up for the right people every day. Forget the rest.
The False Promise of Virality
Marketing Strategy, Social Media Marketing, Video Marketing
Going viral on social media may not be the best strategy. Here's why.
Why Viral Fails
Viral stuff makes people laugh. It rarely makes them buy.
Likes feel good. They don't pay bills.
You can't plan for luck.
The Hidden Costs
When you do go viral:
Your website crashes when you need it most
You can't fill orders fast enough
Your message gets twisted
A Better Way
Make content that speaks to real buyers:
Talk to your best customers, not everyone
Count leads, not views
Build systems, not one-hit wonders
The 10×10×10 Rule
Don't make one thing for a million people.
Make 10 things that reach 10 perfect customers, 10 times each.
The Truth
Viral hits are nice. Steady growth pays the bills.
Show up for the right people every day. Forget the rest.
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Tags:
Marketing Strategy, Social Media Marketing, Video Marketing
